Google Caffeine increases social media prominence?

As more and more people give Caffeine a whirl, the increased prominence of results from the social media sphere appears to be a widespread phenomenon.

Interesting piece questioning the value of increased prominence of social media content within Google’s new, Caffeine-enhanced search engine results pages. The author suggests that maybe there isn’t extra value to be had from doing this – because relevancy is the most important thing in a search set.

via Econsultancy