TedGlobal 2009 Day 2 Session 1

Thanks to the very lovely Wieden+Kennedy, who kindly dedicated one of their  spanky (new?) auditoriums to screening a live stream from the TedGlobal 2009 conference, I and a few other LBi / ex-LBi folk enjoyed the first session from TED’s seminal conference series. Some highlights:

• Jonathan Zittrain began the day by talking about random acts of kindness, and the potential for the simplifying things by removing some of the rules. He gave the example of a road crossing that had been overhauled, and traffic controls removed. Accident rates dramatically dropped. There are obvious learnings for people that design interaction…
• I learned that Jimmy Wales didn’t originally intend Wikipedia to be quite so altruistic. I love stories like that (see: Flickr). His first intention was to develop a far more traditional encyclopaedia called ‘Newpedia’, in which experts proved their credentials before being invited to write articles.
• In an interesting contrast to many social media commentators, Evgeny Morozov suggested that a more networked and contributing populace might actually help many totalitarian regimes (see Mashable’s guide to following the Iranian elections) create open source intelligence. “The KGB used to torture people for this information, now it’s all online!”
• Asa Raskin’s demo of Ubiquity, an approach to using natural language to carry out tasks on the web that would currently demand a high level of effort. He gave the example of translating a block of text within a web page by selecting a paragraph and typing ‘translate this’ – and because the user’s context (language, intention) is already known, the tool can instantly carry out the action.
• And finally, Rory Sutherland’s inspired talk on creating value from intangibles. And diamond shreddies had the audience in stitches…