google

You are currently browsing the archive for the google category.

Google Caffeine increases social media prominence?

August 12, 2009 in Social web, User experience, customer experience, google, internet by Stephen | No comments

As more and more people give Caffeine a whirl, the increased prominence of results from the social media sphere appears to be a widespread phenomenon.

Interesting piece questioning the value of increased prominence of social media content within Google’s new, Caffeine-enhanced search engine results pages. The author suggests that maybe there isn’t extra value to be had from doing this – because relevancy is the most important thing in a search set.

via Econsultancy


Google OpenSocial

October 31, 2007 in Social web, User experience, google by Stephen | No comments

Google have just announced the release of OpenSocial – an attempt to try and build commonality of API between social networks. It allows developers to access three sets of core information: profile data, friend information, and activities happening within a network…and it looks like they’ve persuaded some pretty high profile networks to participate. Facebook is notable by its absence, however…and this move should provide developers the means to build applications once for multiple platforms…

Update: MySpace join the party.

VIA: Techcrunch

Tags: , ,

Google buys Endoxon, European map data provider

May 16, 2007 in Business 2.0, Mapping, acquisition, business, google by Stephen | No comments

Google have announced the acquisition of Endoxon, a European mapping service – their blog entry says:

We’re also excited about having a dedicated team in Europe that can bring a distinctively European focus to our Maps products in those markets.

From what I gather, Endoxon (now called Mappuls) offer more detailed map data, geoanalysis and geodata – and I wonder if this move is because Google pay per hit every time a user accesses a Google Map…perhaps we should expect more acquisition in this vein?